Brands
nanoHome chooses brands around a balance of iconic character, function and long-term livability.
We do not select brands only for recognition. Each name must contribute a different role to how an apartment works and how it feels when you live with it every day.
Launch partners such as Cassina, Maxalto, Knoll, B&B Italia, Fritz Hansen, Vitra, USM and Flos represent different layers of the experience: iconic anchors, storage systems and lighting families that improve how the home operates.
This page is the bridge between the branded storytelling on the homepage and the deeper catalog. It helps customers understand the curatorial logic before going into product or showroom detail.
Brand philosophy
Each partner must play a clear role in the overall environment.
Some brands bring aesthetic anchors. Others solve storage, lighting or daily-use systems. What matters is that they can genuinely coexist inside one lived-in home.
Launch ecosystem
The early assortment favors partners that can enter together.
At launch, nanoHome prioritizes brand combinations that help customers imagine and commit to a whole room quickly instead of forcing too many independent choices.
Where this leads
From a brand page, the next step is always catalog or showroom.
A strong brand becomes more convincing when customers can see it inside a real living context, so every onward path returns to a touchpoint with real experience.